Posted by Nick Baily at 11:21 AM | Permalink | Comments (0) | TrackBack (0)
OK, fine I'll admit it, I'm the last human in the world to dive into Mint.com. As an OCD spreadsheet wielder with every penny I have or don't have tracked and sliced and diced I never really thought it was for me. But today I decided it might be worth giving it a shot. It had some features I wanted to try and let's face it, no matter how good your spreadsheet is, chances are you're no match for a well designed application.
I have to say, I was more than impressed, and my turbocharged spreadsheet feels like a bicycle sitting next to a Porsche 911. I had dim memories of first being tipped by Jason Calacanis via his TechCrunch event with Michael Arrington, and was trying to remember the story of Mint getting off the ground. A quick google revealed this article and sure enough, it was only two years or so ago. They've certainly blown things out since. But reading the interview lent even more insight:
Notice the interesting way he uses the terms "viral" or "word of mouth" and "press" almost interchangeably. It's a great illustration of a common misconception -- which is this idea that all you need is to build something truly impressive and people will beat a path to your door.We didn’t have money for advertising, so we started a blog. We didn’t have money for writers, so most of our original blog content then was guest posts from other personal finance blogs, plus a couple of columns on people’s worst financial disasters.
To build demand, we started asking for email addresses for our alpha 9 months in advance of launch. Then when we had too many people sign up, we asked people to put a little badge that said “I want Mint” on their blogs to get priority access. We got free advertising and 600 link backs which raised our SEO juice.
When it came time to launch, we choose TechCrunch 40 – why pay $20k for DEMO?
We decided not to do SEM – it’s too easy and too additive. Instead, we relied on press. It’s where I spent 20% of my time. I’m spending it right now while writing this.
The net result has been millions of visitors and 1.5m users essentially for free. Mint is not inherently viral like a social network – but all good things are viral by word of mouth.
And so here we are two years later. We’ve attracted over 1.5 million users, found over $300 million in savings, managed $50 billion in assets, and helped people track nearly $200 billion in purchases.
Granted, there's more than a grain of truth to that, brilliant ideas really do spread virally, and with lightning speed.
But often what people feel is an avalanche of "word of mouth" is really just great press. Sure, often the press is "following" the word of mouth buzz. A classic example, perhaps the opening shot of the Web 2.0 era (or the final screaming death of the 1.0 era, depending on how you look at things), is F*ckedcompany.com, which Phil Kaplan famously created for the hell of it over a long weekend, emailed as a link to six people, and woke up a couple days later to find tens of thousands of visitors beating a hole in his servers.
So, it happens. But more often than not when people say they "keep hearing" about something, or that "everyone's been telling me about" something, they don't mean real actual conversations. Most people move in pretty close-knit circles. What they mean is that everyone in the media has been telling them about it. What feels like word of mouth often isn't so much the presence of tremendous chatter from close, trusted friends and but rather the absence of an over the top, in your face marketing blitz. To be specific, paid marketing, like advertising. Like Superbowl ads. Like Pets.com.
And to go back to the F*ckedcompany.com example, the viral pass-along for that site was nothing short of remarkable, it was like a direct conduit into the zeitgeist. But if my memory serves, it made the Wall Street Journal within the week, and was on to Time, Newsweek, The Today Show, Rolling Stone, and just about everywhere in the media universe in a short amount of time. How many people discovered it through an email forward or water cooler conversation vs. the number that learned about it via some kind of "proper" media channel?
That's something you can only guess at, but it's one example of many. Zappos.com is another that comes to mind in the online/startup space, and there are more examples than you can count in entertainment, music, film, etc.
In all cases they've hit a trifecta, that combination of a great product (yes, that's still the prerequisite, if you don't have that the rest of this is meaningless) with a core evangelical base of initial users and a successful effort to get that positive word of mouth coming from those who measure their audiences in millions.
You bet the media has changed, these days the personality with the huge megaphone might be a tech hero with a six figure Twitter follower count. But social media is media. And that personality is a media personality, the underlying point isn't diminished one inch.
It's not strictly impossible to see success happen purely organically, without any organized plan for publicity. Though I'd say it's nearly always when a founder or principal happens to be naturally press-savvy. But exceptions aside, more often than not it's a thoughtful, considered -- and experienced -- person or team at the helm, managing the media strategy.
So, to bring it home with a pun -- if you'd like to make a mint, you might want to think about who's minding your press.
Posted by Nick Baily at 01:26 AM in branding, business, entertainment, hollywood, marketing, media, online interaction, public relations | Permalink | Comments (0) | TrackBack (0)
That's a similar title to the last post, but this blog post in specific drew my attention.
A counter argument that has been gaining some ground goes like this – if the rich are responsible for so much of the problem, we should work with them to solve it... does this general approach make sense? Is it pragmatic?
“Most people see this as a reason to loathe the affluent, but wouldn’t it make more sense to see them as an enormous opportunity to create fast and dramatic change for global warming? If the 20% well-to-do offset their CO2 emssions by 50%, that would mean an overall decrease of 40%.”
Everything within me rankles at this suggestion, but I wonder if I’m just to idealistic? Can the wealthy really just buy us out of this mess?A very good question. Any new approach is bound to be met with skepticism. But new ideas are never without controversy, and it's heartening to see people who are naturally skeptical give a fair hearing to a novel approach. We're all on the same page -- climate change is almost certainly the greatest existential threat any of us have faced since the end of the cold war.
It's not going to be easy, but it's going to require open minds and pragmatism, and it's great to see a glimmer of hope that all of us working towards the same goal can recognize that and act accordingly.
Posted by Nick Baily at 04:45 AM in change, climate change, green, green technology, innovation, sustainability | Permalink | Comments (0) | TrackBack (0)
Did you know that the top 7% of the world's affluent create over half of the world's carbon emissions? If that's of interest to you, this article on Luxist about The Belgrave Trust should be of interest:
The Belgrave Trust has a unique proposal, make living carbon neutral easier and more appealing to the luxury consumer. The Belgrave Trust website helps members learn how to offset their entire lifestyle and easily purchase offsets. Many websites can help you offset the cost of a flight or road trip but the Belgrave Trust appeals to the lifestyle of the high-end consumer, showing offsets for things like private jet travel and wine collecting, allowing members to create a specific profile tailored to their lifestyle. For example, the site can help calculate offsets for recreational flying or yachting and can be set up to manage your total carbon usage. The world's most affluent people are responsible for a greater share of the world's carbon emissions. The Belgrave Trust challenges its members to assume a leadership role in reducing greenhouse gas emissions.
Posted by Nick Baily at 02:37 AM | Permalink | Comments (1) | TrackBack (0)
This post and the underlying story comprise the most amusing anecdote I've read since this entire mess began. I don't know what the ethics are of blockquoting an entire post but whatever, it's too good:
How to lose on a sure-fire bet
There was a wonderful story in today's WSJ about how some big banks managed to lose some of their hard-earned TARP money.Let me begin with a little background. A credit default swap is sometimes described as an insurance contract written against the possibility of default of a particular underlying asset. If I buy a CDS and the specified asset defaults, I get to collect money from whoever sold me the contract. If I also have a long position in the asset in question, I might consider buying a CDS written against that asset as an insurance or hedge against the possibility that the asset loses its value.
But I don't actually have to own the asset in question in order to buy a CDS from somebody else. I might want to buy a CDS as a partial hedge against some other asset I hold with which the specified security could be correlated. Or maybe I just feel like making a bet with somebody I think is dumber than I am.
The fun and games begin when multiple contracts get written on a single credit event and the notional value of outstanding contracts on that event-- the total amount of money that is promised to be paid to the buyers of those CDS in the event of a default on the underlying asset-- becomes larger than the par value of the underlying asset itself. Then it would clearly pay the party who sold those contracts to buy the underlying asset itself at par, relieve the original debtors of their burdensome obligations, and be out only $X (the underlying event) rather than some multiple of $X (all the contracts written on the event).
And so the WSJ recounts the tale of a security based on $29 million (par) worth of subprime loans in California, half of which were already delinquent or in default. Betting that the loans weren't worth $29 million sounds like easy money, and the smart guys were willing to pay 80 to 90 cents for each dollar of CDS insurance.
It appears from the WSJ account as if little Amherst Holdings of Austin, Texas was happy to sell the big guys like J.P. Morgan Chase, Royal Bank of Scotland, and Bank of America something like $130 million notional CDS on a $27 million credit event, used the proceeds to buy off and make good the underlying subprime loans, and pocketed $70 million or so for their troubles. The big guys, on the other hand, paid perhaps a hundred million and got back zip.
Posted by Nick Baily at 12:56 AM in bubble economics, business, economics | Permalink | Comments (0) | TrackBack (0)
Every once and awhile you come across a gem in the darkest reaches of the internet. Here's a quote I saw buried in the comments on a real estate blog:
I’ll posit the new version of Occam’s razor. Given a choice between two theories about the economy, the more cynical view is always closer to the truth.
Posted by Nick Baily at 07:56 PM in bubble economics, business, economics | Permalink | Comments (0) | TrackBack (0)
Posted by Nick Baily at 04:01 PM in entertainment, Food and Drink, media, Music, public relations | Permalink | Comments (0) | TrackBack (0)
I don't think this is confined to music at all. Political consensus among the chattering classes is probably the most direct and clear example, with so much media, so much airtime to fill on deadline, and so many predictions that "have" to be made in the face of subjectiveness and a major herd mentality. It's also common to quickly moving technology trends (iPhone, Twitter, lots of other gadgets) and even financial opinions (Jim Cramer and Motley Fool come to mind especially). And probably quite a few other things. Just straight old TMZ style pop culture too.
"Professional investment may be likened to those newspaper competitions in which the competitors have to pick out the six prettiest faces from a hundred photographs, the prize being awarded to the competitor whose choice most nearly corresponds to the average preferences of the competitors as a whole; so that each competitor has to pick, not those faces which he himself finds prettiest, but those which he thinks likeliest to catch the fancy of the other competitors, all of whom are looking at the problem from the same point of view. It is not a case of choosing those which, to the best of one’s judgment, are really the prettiest, nor even those which average opinion genuinely thinks the prettiest. We have reached the third degree where we devote our intelligences to anticipating what average opinion expects the average opinion to be. And there are some, I believe, who practise the fourth, fifth and higher degrees."
Posted by Nick Baily at 01:26 AM in branding, business, change, complex adaptive systems, economics, entertainment, marketing, media, Music, public relations | Permalink | Comments (0) | TrackBack (0)
Posted by Nick Baily at 02:57 AM in entertainment, media, Music, Television | Permalink | Comments (0) | TrackBack (0)
Damm, I should post more often huh. Note to self: get with the program, buddy.
Posted by Nick Baily at 11:38 PM in change, innovation, media, online interaction | Permalink | Comments (0) | TrackBack (0)
Well how about that, looks like my snarky post was discovered by the big league valley blog mafia, dragging a couple new readers my way. Go figure. I've gotten some emails and comments. Might as well address a few of them, paraphrasing below:
Who the hell are you, I bet Jason Calacanis has done more in this weekend than you've done in your life, he's rich, you're not, blah blah blah.
Well, I'm not sure we've met, do I know you? Click the about link if you're bored. I've done a few things in life that are pretty interesting, but that's not the point, methinks. I do know what the f*ck I'm talking about when it comes to economics, however, hence my comments. Test me.
Jason's email was called the 120% Solution. He did define the problem as the current macro trend facing the US economy. He even said it wasn't the worst crisis that our country has ever faced. I didn't generalize, he did.Your thinking is all old-economy, too 20th century. Jason's talking to the community of tech entrepreneurs, startup executives, and the like. It's not all about making widgets.
Well he should have said that. He didn't. Based on what he said my assumption is correct, in the aggregate.I think he has a very specific idea of what we should be toiling for: not producing more factory goods, but innovating services and improving the tech infrastructure.
Sorry guys. This conversation is about macroeconomics. If you're going to talk about macroeconomics and you don't know what the f*ck you're talking about don't be shocked when you're called out on it.Many intelligent people I’ve been speaking with believe that the economic crisis facing our country today is our biggest challenge since America’s inception... I’ve been thinking a lot of what got us into this mess and how we might be able to get out of it. What follows are my extremely basic thoughts on what has caused the problem and what the solution might be.
There's nothing wrong with this as en ethos or philosophy. I happen to agree strongly with it. It's good advice. In fact in my response I said that this is one of those things that's counterintuitive, it might be a good idea for EACH of the people that does it, but if everyone does it then everyone is worse off. I love those kinds of paradoxes, I geek out on them in my spare time, just for fun, examples here or here.How can you really argue that working harder is bad for the economy. How can everyone working a little harder be a bad thing?
I said it was counterintuitive. That doesn't make it wrong. There are at least 80+ years of economics devoted to actually studying and understanding concepts like this. You know, by actually studying them, using math, testing assumptions. Not going with a Colbert-esque "gut feeling."No really, how can people working harder and more efficiently at their jobs destroy jobs? That makes no sense.
Posted by Nick Baily at 11:00 PM | Permalink | Comments (2) | TrackBack (0)
I'm a big fan of Jason Calacanis, he's one of the most compelling writers out there, smart as hell and never afraid to speak his mind, defend it, and damm the consequences.
He has an email. It says you're not supposed to reprint it, it's just for email. Or maybe not, as the case may be.
The latest one is called "The 120% Solution." It proposes some, shall we say, innovative, ideas for facing our current economic crisis. I'll skip over a bunch to keep it from being too tedious, but let's start at least at the beginning:
Many intelligent people I've been speaking with believe that the economic crisis facing our country today is our biggest challenge since America's inception.
This is an oxymoron. Let's compare the civil war, 1950-60's threat of nuclear annihilation, the direct attack on our soil by Axis powers. Or, um... a recession consisting so far of a couple consecutive quarters of negative GDP growth.
Let's pick two random examples:
Apparently, my definition of "intelligent people" differs from Jason's. But moving on...
I'm suggesting that, until America takes care of its debt, untangles the housing mess and gets unemployment under control, we all commit to working six days a week. Yep, move the standard 35-40 hour work week right up to 48 hours.
This is actually one of those very interestingly counter-intuitive situations you come across sometimes in economics. Having everyone work additional hours will actually be disastrous to the economy.
This seems impossible and like I said, counter-intuitive. But it's true. Think about the most basic economics, supply and demand.
(visual aid here)
You're moving the supply curve to the right by doing this. In other words, because people are getting paid the same wage but produce more goods, at the same price point there is an additional supply of goods. (We have to assume he's made that assumption rather than talking about hourly workers here getting paid overtime for this extra work, right?)
But the problem in the economy right now is facing drastically falling demand. Or the demand curve is moving to the left. If you think about supply and demand curves you can get a sense of what happens next. A massive deflationary spiral. Google: "Japan's lost decade"
Or to be more colloquial, there's no such thing as a free lunch. Right now we're facing a demand side recession. People are buying less, they are borrowing less, spending less, and reducing the demand for goods. This problem cannot be solved by suddenly and drastically increasing the amount of goods available. The solution presented here is entirely supply-side based. Let's try it and see what happens, we won't like it.
There are many examples of things which are prudent for a single economic actor to do, but are disastrous to the economy in the aggregate. And lo and behold, reading further we come across a couple of the most classic examples:
If you've got credit card debt, pay it down if you can.
If you've got a mortgage, pay it off if you can.
This is part of the problem. So everyone goes to work longer and works harder and makes more stuff. Let's call them widgets, economics types love to call imaginary products and services widgets.
OK, so your team is all in there on Saturday cranking out an additional 20% more widgets. Mind you, they're not getting paid 20% more, just spitting out 20% more goods and services.
Simultaneously, the savings rate is skyrocketing. That's what paying off debt means of course, paid off debt is savings. Since incomes/wages haven't increased, and that money going to pay down debt is no longer being used to buy products and services (or shall we call them widgets?) then people don't need as many widgets and when they go to the store they buy fewer of them.
Meanwhile, thanks to Jason's advice the factory is cranking them out now with far more efficiency like there's no tomorrow. Widgets, stacked to the rafters.
Are we starting to see what's wrong with this picture yet?
I'll save a pedantic part right here and assume the seven people reading this far down can figure out where this is going. It's called turning a moderate recession into a full-fledged economic collapse.
Interesting advice, but, sadly, severely misguided.
OK, let's skip over some other stuff, and on to the summary:
In summary
What made America great was our ability to innovate and create world-class products, ideas and services that people around the globe fell in love with and wanted for themselves.
Can't disagree completely. It's hard to ignore things like extracting resources from nearly every region of the world at the barrel of a gun for 200 years, or the massive economic benefits that accrue from becoming the world's default reserve currency. But innovation's no small part of it either, undoubtedly.
From health care to human rights, from democracy to dishwashers, from windshield wipers to the World Wide Web, from search engines to soda pop, we've accomplished so much by dreaming and rolling up our sleeves.
Heh. We've invented many things. But what I'm most amused by as an American myself is our ability to be so self-centered that we do things like claim credit for most of the world's civilization. Or creating the World Wide Web, say.
Fun facts sidenote, check this out. (Hint: The "E" in "CERN" stands for European, as in Switzerland, where Tim Berners-Lee, an Englishman, was working at the time. But regardless. We, um, made it great too. Without any help or anything, or something.)
Oh, PS: fun fact number two is that Americans didn't invent soda pop either.
But whatever. Go America!™
We need to put down the remote, cut our credit cards in half and start new companies with new ideas. Our entrepreneurial spirit and hard work will get us out of this mess. All we need to do is release them.
OK, we're at the end here, so let me see if I've got this. Step one: put down the remote and see if you can annihilate the media industry. Got it. Step two: slice up them credit cards and wipe out the retail sector.
Then start a business and sell things to people! Don't start an online business though, as everyone just cut up their credit cards in step two and will need to pay by cash or barter. But work hard.
Because hard work and persistence trumps having a f-cking clue about macroeconomics.
Or so it seems.
UPDATE: Looks like I have some visitors, thanks to Owen. Interesting. I've updated and expanded on a few of the arguments, and counter arguments here.
Posted by Nick Baily at 12:57 AM | Permalink | Comments (6) | TrackBack (0)
Posted by Nick Baily at 12:38 AM | Permalink | Comments (0) | TrackBack (0)
The End Of American Capitalism
Posted by Nick Baily at 01:11 AM | Permalink | Comments (0) | TrackBack (0)
Or more accurately a story about blogging as it relates to real estate, that ran in today's New York Times.
Yup, that's me. I remember vividly -- this must have been more than a few years ago -- listening to my friend Jason Calacanis say something to the effect of "If your company doesn't have a company blog you're an idiot. Every company must have one, and it's one of the most efficient and effective ways of communicating with your customers. If you're not doing it, it's a giant missed opportunity." Or words to that effect. At the time I figured it might have been a bit of hyperbole, and of course at the time Jason's day job was building and promoting a company entirely composed of blogs, it wasn't a neutral point of view.
But it was a comment that really stuck in my head for awhile. How? Why? Do people really care and want to read what's effectively a newsletter? Learn about your office party, or how excited you are about your new product rollout, or what you think about your industry, or the latest interesting article you read somewhere?
The answer is yes, and I think Jason (yet again) has proven to be highly prescient. I guess it's the same thing I said in the story that leads off this post. It's a way to really communicate with your audience in the first person, it's a medium well suited to a unique mix of information, opinion, and personality. When a blogger is well informed and has the background necessary to contextualize information it's one of the best ways to keep your finger on the pulse of some thing, someone -- or some company. Your company. A concept anyone with customers, and prospective customers, would be wise to consider.
Posted by Nick Baily at 12:38 AM | Permalink | Comments (0) | TrackBack (0)